The necessary art of persuasion by Jay Alden Conger

Cover of: The necessary art of persuasion | Jay Alden Conger

Published by Harvard Business Press in Boston, Mass .

Written in English

Read online

Subjects:

  • Persuasion (Psychology) in organizations,
  • Communication in management

Edition Notes

Book details

StatementJay A. Conger.
SeriesHarvard business review classics
Classifications
LC ClassificationsHD30.3 .C6535 2008
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL16886416M
ISBN 109781422126714
LC Control Number2008022294
OCLC/WorldCa213312200

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Conger, published by Harvard Business Press, the author points out that effective persuasion includes four essential steps: establishing credibility, framing one’s goals on a common ground.

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of Uppercross, in the county of Somerset,’ and by inserting most accurately the day of the month on which he had lost his Size: 2MB.

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